It’s been a while since my last post. Lots have happened since, biggest of which is my family and I moving to the west coast this month. Still feels like purgatory, since we’re still looking for a home.
One of the things I’ve been thinking about for a bit is the indoor tracking. A new story from Chicago Tribune (image above) about how malls will track consumer “offline” behavior for Black Friday definitely piqued my interest. One of the issues with “offline” (as opposed to “online”) is that it is difficult to track people’s behaviors – analogous to online clickstreams. Now, with everyone carrying a cell phone (or two), it is possible to indoor track using the cell signals just by populating the indoors with the sensors.
Very cool indeed.
Privacy is certainly an issue. Will talk about that some other time.
Happy Thanks Giving everyone.